Premier League Starts Bidding On American Broadcasting Rights For 2013

Bloomberg Businessweek
News From Bloomberg



Premier League Begins Tender to Sell Soccer Rights in Americas

By Tariq Panja on September 21, 2012
http://www.businessweek.com/news/20...gins-tender-to-sell-soccer-rights-in-americas
The Premier League opened the bidding for broadcasters looking to show soccer’s richest league in the Americas from 2013 as the English competition takes advantage of growing U.S. interest in the sport.

England’s top division expects the sale for five territories -- the U.S., Canada, South and Central America, the Caribbean and Brazil -- to be completed in about a month.

Executives from teams including Manchester United and Liverpool forecast an increase on the 1.4 billion pounds ($2.3 billion) the league makes from overseas broadcasters under the current three-year contract. In June, the Premier League announced a 70 percent increase in the domestic rights after British Sky Broadcasting Group Plc (BSY) and BT Group Plc (BT/A) agreed to pay 3.02 billion pounds for three years of games in the 2013-14 to 2015-16 seasons.

The bidding for the U.S. rights, which are held by Fox Entertainment Group, may attract offers from Walt Disney Co.’s ESPN unit and Qatar-backed BeIn Sport among the possible bidders. The U.K.’s Daily Mail reported Comcast Corp.’s NBC Sports may also try to acquire the rights. ESPN currently sublicenses some games from Fox.

Qatar-owned BeIn Sport started English and Spanish-language channels in the U.S. in August. The broadcaster earlier this year started in France, where it owns rights including the domestic league, Champions League and European soccer championship.

Interest in soccer is growing in the U.S., where a quarter of the Premier League’s owners are based. American viewers for this year’s European Championship doubled, according to event organizer UEFA, and a study by ESPN showed soccer to be the nation’s second-favorite sport after professional football among 18-24 year olds.

Rogers Sportsnet currently holds the rights in Canada, Fox Latin broadcasts matches in South and Central America and IMC shows games in the Caribbean. The tender is the first time the Premier League is selling exclusive rights in Brazil, which will host the next World Cup in 2014.

 

I'll be shocked if BeIn doesn't get it.

 

I think that is what will happen. All the FSC game broadcasts (their studio guys not included) are essentially just feeds of the sky sports productions.

 

Several Networks Submit Bids For U.S. Rights To EPL Ahead Of Today's Deadline


By John Ourand & Christopher Botta
Published October 18, 2012
Font Size Resize Small Resize Normal Resize Large | Print | Share |




Will Fox Soccer be able to retain its U.S. rights to EPL games?


Today is the last day U.S. networks can submit bids to pick up rights to the EPL, according to several sources who say they do not know when the EPL will formally announce a winner. ESPN and Fox Soccer currently hold the U.S. TV rights, and sources said both networks have submitted bids. NBC Universal Sports also has submitted a bid for the rights. Sources say Al Jazeera-owned BeIN Sport, IMG and Discovery Networks were considering submitting bids, as well. The EPL last sold its rights three years ago to Fox Soccer. The channel, in turn, sublicensed about 80 games per season to ESPN. The two media companies have submitted a similar joint bid this week. The package is especially important to Fox Sports, which runs Fox Soccer. "English Premier League is truly one of the world’s elite organizations and the level of soccer is unparalleled,” said Fox Soccer Exec VP & GM David Nathanson. “Fox has increased the league’s U.S. exposure tremendously during this current three year cycle, and we hope to be able to continue to grow the league and sport in America going forward." Fox Soccer VP/National Ad Sales Mike Petruzzi, a former exec at SUM, said EPL broadcasts have been instrumental in selling sponsorships at the network. “It takes time,” said Petruzzi in an interview late this summer. “There were times when it wasn’t easy to get in the door. But when we meet with CMOs and heads of agencies, everyone’s a soccer fan. With the EPL now, there’s a great level of awareness.”

NBC BID NOT AS STRONG AS EXPECTED: While NBC Sports submitted a bid, sources said it was not as strong as some were expecting. NBC’s cable channel, NBC Sports Network, is in the market for more live sports. But NBC’s F1 deal, which was announced earlier this week, will fill some of the same windows NBC Sports would need for the EPL, sources said. BeIN Sport has been aggressive in picking up international soccer rights to top European leagues, as the net has deep pockets. But there is a question whether it would have enough weekend morning windows to accommodate EPL, given its existing deals with La Liga and Serie A. There is also a question of whether EPL would sell its rights to a channel that has little distribution and is relegated to sports tiers. Discovery for the past several years has made noise about trying to add sports to some of its channels like Velocity, a channel targeting the 25-54 demo. It is not clear how serious Discovery will be in trying to pick up EPL rights. IMG did not return a phone call by deadline, but its interest in EPL almost certainly would be to sublicense the games to interested networks.

 

damn, was looking forward to a mythbusters episode dedicated to rooney's hair