It's about exposure. WWE makes their bread and butter in the older men demographics. The same guys who in their 30s were flipping back and forth during the Monday Night Wars. If they were acclimated to do the same, if AEW ran h2h with Raw, I think you could see their ratings spike in similar fashion to WCW back in the day. Not the same amount of people, obviously, but you'd see them draw away some of Raw's audience. The product is much better, it's just getting it out there for people to see. For some, it would mean shoehorning it into their regular Monday night wrestling viewing.