I'm speaking with no sourcing or anything, but I think YTTV will roll out pro/premium features and put them behind a paywall. A few options include, in addition to what you suggested; 4k, multiview/pbp, higher quality audio formats, etc. The only support I have for this is a survey they sent me, with a bunch of questions including some around the ideas above. Sports watchers aren't going anywhere and if they focus on features for cord cutting sports watchers, they will always have a huge potential audience/customer base. They gotta prioritize us over Hallmark Channel viewers, imo.