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Discussion in 'The Mainboard' started by CF3234, Sep 14, 2017.
So in Canada will they see ads for sexual assault attorneys?
Anybody been to an outdoor game? Just curious what you paid for tickets. Canes have theirs in Feb.
I meant one-to-one targeted, meaning you’ll be seeing a different ad than me at any given time.
It drives higher ROI for advertisers, thus higher yields on the ad space.
could lead to some awkward moments when watching games at other people's houses.
There will be some high level of brand safety so inappropriate companies aren’t showing up, but yeah you’ll start seeing some interesting stuff here or there.
It’s still shocking to me the streaming services put up the blank “Game Coverage Will Resume Shortly” screen during ad breaks these days. Such a wasted opportunity for ad revenue.
I'm guessing this will only happen through streaming? I'm scared to ask if my cable company will have a targeted ad profile for me.
It’s far easier to do via streaming given the IP address identifier companies can use to track you, yes. But it’s all moving to streaming eventually anyway.
The government will eventually regulate it. But they seem to be focused on trying to break up Google’s ad business(es) before doing so.
Sorry for the aside. This is what I do professionally, so this is all pretty interesting. Turning historically non-digital ad space into digital allows for all sorts of interesting tracking and targeting capabilities, especially now that companies can transact across your devices. Also likely means high ad revenue yields for content providers/sports leagues. These new TV contracts need to be paid for somehow.
This stuff also started in sports via the MLB making the ads behind home plate digital. It’s no surprise the NHL - who uses the MLBs streaming tech - is now starting to take some of their ideas.
That happens when local commercials are otherwise showing, no?
I appreciate the insight because it's something I'm always cognizant of, but don't fully understand.
Depends on the streaming provider. For some golf events, they just show the same exact ad over and over again (which is brutally annoying). For NHL Center Ice, they used to just show that screen and no ads at all, though that was years ago so I’m not sure what’s it’s like nowadays. For others, you’re right in that they’ll just show it during the local spots.
The long and short of it is companies are moving quickly to try to figure out how to monetize that inventory in the best possible way. And now that things are getting “more digital”, the potential yields for that ad space are actually higher than they were previously if you know what you’re doing.
Went to the outdoor game at Big House a while ago. Think tickets were like $75 but there were also 105,000 seats so I'm sure it varied greatly
Opt-ins (or Opt-outs) for consumers in terms of their track-ability is going to be a much larger conversation once the government gets more involved, like California and the EU already have. So as a consumer, our privacy will be protected a lot more going forward and we’ll have more of a choice how companies track and use our data.
That said though, the content still needs to be paid for somehow so we’re still going to see ads. It’s just going to be a matter of what that ad experience looks like depending on your choice to allow for tracking or not.
What streaming services like Netflix do will be very interesting. Obviously, their news to add an ad-supported model was a big development. It wouldn’t shock me if companies like them move to three different models in time…
- Paid subscription
- Non-targeted ad funded
- Targeted ad funded (with less ads, given targeted ads yield a higher cost)
That bottom option will incentive consumers to actually be okay with being tracked. You need to incentivize them in some way. For live sporting events, it won’t matter though because there’s a set ad load regardless.
Can't wait to have people over and the ads on the dasher are a mix of Bluey, Star Wars, and Model Trains.
If you’re engagement ring shopping, do it in an incognito browser.
We run into that complaint a lot.
lmao. yeah, I got that tip when I was doing that. Always pass it on as well. Nobody wants the surprise to be ruined.
$325 / ticket. Stars - Preds couple years ago, was in the lower bowl.
Sorry Truman & miles
Yeah I know. That stinks. Was pretty excited to see him get top 4 minutes.
Is it me or are the blues always getting hit like crazy by injuries?
It is not you
Never change, Gallant
He is so overrated as a coach.
a decent sized gamble for Barzal considering his production over the last few years, but I think some of that was Trotz.
I think the lack of a true top line winger/finisher to play with him doesn't help either.
If you listen to guys around the league talk about players on other teams, Barzal is one that seems to get universally effusive praise.
Also this contract is basically begging someone to offer sheet Robertson at 9.5x6 and no one will do it.
Arent the canes the only team to actually offer sheet someone and follow through? It’s pretty rare iirc
Dustin Penner lmbo
Chris Gratton too.
cost the Flyers my childhood favorite, Mikael Renberg.
It is, and that's stupid. 2 firsts, a second, and third to sign a guy long term with 41 goals in his 22 yo season is theft, unless you're a team like Montreal/Arizona that would still likely be picking top 5 even with him.
Few teams have the cap space at this point, but it's been obvious Dallas wouldn't be able to pay him for months now.
His skill level is through the roof, and he has an extensive highlight reel to prove that. But he’s never had the consistent production you’d expect from that talent level.
This contract seems to be somewhere in the middle of that supposed talent level and production. So I imagine that makes it fair.
But it seems like a boom or bust proposition.
Banking on Lambert letting Barzal play a game that showcases his ability. I’m betting it works.
IMO right now hes a 7-8 million dollar player so it's a bit of an overpay, but I agree about his skill level which is why I think it was a solid enough gamble.
Least surprising thing ever
The league shouldn’t even be allowing it. But Bettman will Bettman.
My heart is full
I’ll never get used to the ads on jerseys. But they’re especially bad when you don’t even match the corporate and team colors.
This is so bad.
Don't even notice them unless you zoom in
So what do we think Robertson gets?
IMO 8 on a 3 year bridge or 9.5 long term.
Also they probably have to ship someone out first before they can do either
Need to get Zub done too. Then Pinto
Tim Hortons pulls their sponsorship of hockey Canada.
Heads about to roll
Suck it losers
Robertson got hockey guy guilt tripped hard. Fantastic deal for the Stars.
Good deal. The 9+ for him was too much, imo. I don’t think we’ll see much better from him.
They didn’t buy up any UFA years correct?
Edit: just heard Mike Johnson say he will have one more year of RFA at the end of this deal.
I'm floored they got him for that price. There's an obvious comparable this season in Laine. (RFA winger, 4 year deal)
Laine just got 8.7 and he's better than that.