CEO of McDonalds’ went to Duke. Golden Arch Manning ads write themselves. So if he goes to Duke you’ll know why.
no better example of schools not knowing what to do with themselves impulsive behavior after generations of lies that the world would end if labor was no longer unpaid
This seems like it would be a sticky negotiation. Our coaches can only talk on the radio station where we have our broadcast rights, etc. But I guess maybe that's part of it
I don't know if I buy the "don't know what to do with themselves". Every University will likely release some sort of statement. You have to adapt and today is a batshit crazy day.
Not to mention LSU has two of the top 3 student athletes to benefit from NIL's on campus (Olivia Dunne and Shareef O'Neal). It's an arms race. I agree that this has been bullshit for decades. But I don't know if I can get made at the universities at this moment.
I mean, the school you posted just put up a video with Ben Simmons in Times Square. This does not appear to be well thought out, well researched. Seems like scrambling to me. (And they are by far not the only one).
could me a factor in the impulse, panic of everyone feeling the need to have to do something bold/brash.
Bruh the schools have been in on it for decades. The sole purpose of the NCAA was to make sure kids didn't get paid and the schools allowed them to do it
i listened to the Cover3 podcast about NIL and laughed when it was obvious the guys don't understand instagram or tiktok and also how an athletes marketability/popularity online is not based upon their success as an athlete or the popularity/success of the school.
SCAR has partnered up with an outside firm to help manage the NIL stuff. Anyone else seen an announcement like this? Dear Gamecock Club member, You may have noticed that the college athletics landscape is shifting, and student-athletes will soon be able to profit off their Name, Image, Likeness for endorsement deals. The University of South Carolina has a long-standing commitment to prioritizing our investment in the student-athletes. We were the first SEC school to offer multi-year scholarships, led the conference in percentage of budget spend on athletics-related student aid and are first in the conference for six years in a row in Academic Honor Roll honorees. While change may be in the air, Gamecock Athletics remains committed to helping our student-athletes maximize their opportunities related to name, image, likeness, and we wanted to be sure you knew what the process has involved. In preparation of this shift, Gamecock Athletics has been strategically planning for over a year to ensure we are ready for this moment. As a result of these efforts, in March 2021, our department contracted with Altius Sports Partners (ASP), a firm with top executives from around the country to provide strategic guidance and educational support, to our guide and educated our athletics department and student-athletes. ASP has dedicated itself to spending time with our staff, coaches, and student-athletes, working together to prepare for the changing landscape. Here is more information regarding NIL activities: What is NIL: Name, image, likeness, or commonly known as right of publicity, is simply the ability for a student-athlete to profit off their name, image, or likeness. What it's not: NIL is not "pay for play" or the University nor anyone paying a student-athlete for their success of the field or court. What University of South Carolina is doing: Proactively supporting, educating, and empowering student-athletes. Working hands-on with our student-athletes, staff, and members of the Gamecock community. In partnership with ASP, we have already provided our student-athletes, coaches, and staff with over 25 hours of learning and supplemental resources and will continue to within the Gamecock CEO program. Capitalizing storied tradition and success of South Carolina Athletics. Maximizing current and new resources (social media, branding, contracts) within the department to support student-athletes in this endeavor. What that means for Gamecock supporters: Fans can pay student-athletes for appearances, autographs, and more Fans can hire student-athletes to endorse their businesses. South Carolina state law prohibits anyone from paying prospective student-athletes in the form of an inducement to attend an institution. Simply, you cannot pay a recruit to attend the University of South Carolina. We will be sending you more direct information in the next week about further opportunities for you as Gamecock Club members, but in the meantime, you can find more information here. As always, thank you for supporting and Go Gamecocks!
If I see the AD's golf cart driving around campus with a visiting cruit and I have a crisp 20 in my pocket, should I step up and give them a handshake for the cause?
Can a Nike school athlete (Olivia Dunne) take a huge deal from a company like Lululemon? Or does that step on the toes of Nike?
you DM them for a shoutout on their snap/ig story/tiktok in exchange for funds. paper money is outdated.
I know a guy at Altius. They are working with LSU, Texas, Vanderbilt, UNC, USCal, and UGA - among others. EDIT: Replace Vandy with Indiana
Do Rivals and 247 start offering recruits cash to host podcasts in their favorite choices? Do you have to pay per view to watch the hat ceremony?
Does Rivals etc start paying kids to hold off on commit announcements? To sell them exclusive updates in exchange for higher ratings? Etc
if recruits are hopping on cameo, i would like to pay them to announce a commitment to a rival school. i'm pretty sure most celebrities don't bother to read what they are saying first.
I can't see how they'd stop it, but it also seems like it would open the doors for competition over that athlete's image and create a bidding war for her endorsement, which seems like it would be a good thing for the athlete. But I can see where someone like Lululemon wouldn't necessarily want her wearing Nike all the time.
There's too many different threads on this subject, but I remember reading some regulations in one of them that said you can't endorse a competitor of someone the university advertises with. So, I think they could stop you
Interesting. Makes sense. I was just thinking about it from the athlete perspective, but I can see how that would have an impact.
In some ways, it seems like more of this "just bringing things above board" thing. SC is an Under Armour school and go figure, a lot of our basketball recruits wore Under Armour in high school. So now it's just making it patently obvious that athletes of one school can only do stuff with one apparel company
So Bo Nix is advertising a tea. If Pepsi or Coke has their own tea and they sponsor his school, where is the line drawn?
Good question. We are a Coke school right now but that contract goes up for bid every few years and it's worth a lot. Exclusive drinks in the vending machines, etc
From 1985-1989 or so, many schools thought the unlimited TV rights were going to be a huge windfall from what the NCAA formerly distributed when it was one package. ESPN eventually benefitted by creating the 12:00/3:30/8:00 set of games with more content available. The schools really did not, except those in conferences who started distributing TV money for a conference package the same way the NCAA used to do it. The SWC and Big 8 had to merge. Every independent except Notre Dame/NBC had to find a conference with a TV contract. The Big East ultimately imploded because football money was bigger than basketball money and not all schools had football.
Yeah. At what point do the brands that sponsor the school step in and tell a school or player that they’re breaking contract? Lots of questions
Not even a little. But UCF fans have hardcore little man syndrome. Doesn’t surprise you take offense.
I would think there has to be some kind of age requirement (granted they could give the money to a parent)
the players don’t have a contract with the apparel company. And what a player does on his/her own time is going to tough to regulate. As long as the player wears the required game day equipment, I think that’s ultimately the line
IMG is really poised to blaze the trail here. They have been trying to integrate vertically from pro sports to college for years. IMG already manages media rights and licensing for over 100 schools. They are going to work with all the best players at the IMG schools because they already have the relationship.
Does coke have a sweet tea? Assuming they do, you're right this is most likely a problem. Schools aren't really the ones drawing the lines, the sponsors are and carve outs are fought over tooth and nail, Gatorade being the big one