kb blogs are the only ones i bother to read. sometimes chaps or kate have a good one, but i always check out kbs.
Have to believe this is just a ploy to see how much they can milk out of this. I’ve also got to imagine that each content person gets a % of their merch sales regardless.
This is all Portnoy. I think he understands more about marketing and economies of scale than 99.9999% of the population
I think it started out pretty simple on radio about $30k or whatever not a coincidence that every barstool person is tweeting about this after they saw how much was selling.